What Is The Difference Between SEO and PPC?

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click). This is also the reason why you may sometimes see the terms organic… Continue reading What Is The Difference Between SEO and PPC?

6 Super Easy SEO Tips and Tricks For Beginners

You want to rank on the first page of Google and you have heard that SEO helps. But you don’t know where or how to start?  You are in the right place – I’m here to help.   Search engine optimisation or SEO is a core element of the digital marketing mix. As marketers we… Continue reading 6 Super Easy SEO Tips and Tricks For Beginners