The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click). This is also the reason why you may sometimes see the terms organic… Continue reading What Is The Difference Between SEO and PPC?
You want to rank on the first page of Google and you have heard that SEO helps. But you don’t know where or how to start? You are in the right place – I’m here to help. Search engine optimisation or SEO is a core element of the digital marketing mix. As marketers we… Continue reading 6 Super Easy SEO Tips and Tricks For Beginners
You’re a B2B business and you want to build your brand, thought leadership & ultimately drive some leads online. Then some kid out of college or over paid consultant told you the answer to all your problems is SEO. So you found some keywords, wrote some content and your traffic graph looks like this: Trust… Continue reading 10 Mistakes that B2B Companies Make that Kill Your SEO Program
Do you believe your company is in need of a website redesign that better represents your business and works like a salesperson for you? A website should be user-focused, tell your story, function effectively, and grow your business. Most of all it should work as your digital sales person and take your users through a… Continue reading Need a Website Redesign without loss ranking? Answer These Questions To Find Out
Surely a site that is search engine friendly is, in fact, search engine optimized. And vice versa. Right? Not so fast. We have reservations making this claim and encourage our clients and partners to avoid thinking of these concepts as interchangeable. Most often, we move through these conversations when performing Launch Support and/or our Technical… Continue reading Search Engine Friendly vs. Search Engine Optimized: Let’s Discuss