Need a Website Redesign without loss ranking? Answer These Questions To Find Out

Do you believe your company is in need of a website redesign that better represents your business and works like a salesperson for you? A website should be user-focused, tell your story, function effectively, and grow your business. Most of all it should work as your digital sales person and take your users through a… Continue reading Need a Website Redesign without loss ranking? Answer These Questions To Find Out

Search Engine Friendly vs. Search Engine Optimized: Let’s Discuss

Surely a site that is search engine friendly is, in fact, search engine optimized. And vice versa. Right? Not so fast. We have reservations making this claim and encourage our clients and partners to avoid thinking of these concepts as interchangeable. Most often, we move through these conversations when performing Launch Support and/or our Technical… Continue reading Search Engine Friendly vs. Search Engine Optimized: Let’s Discuss

How to Track Facebook Ads in Google Analytics

We’re a small digital marketing team at Klipfolio, which means we have to focus on staying lean while growing traffic and leads for the business. Of course effectively advertising on Facebook has long been on our minds, and over the past few months we gave it our best shot (Inbound.org even featured how we did… Continue reading How to Track Facebook Ads in Google Analytics

5 Facebook Marketing Techniques to Get Your Page Seen

How would you like to log into Facebook each morning to see a vibrant, thriving business page? And what if you could make new contacts daily, tapping into all that Facebook has to offer? You can! It just takes commitment, planning, and a little know-how. Because no matter what you’ve heard, Facebook is still a powerful marketing tool.… Continue reading 5 Facebook Marketing Techniques to Get Your Page Seen

5 Content Optimization Mistakes You’ll Wish You Fixed Sooner

By now you know that — technical details aside — SEO is not separate from content marketing; it’s an integrated aspect of content marketing. Optimizing your content for search engines is part of your craft and a skill you can strengthen with practice. But even when you rank well for search terms your audience uses,… Continue reading 5 Content Optimization Mistakes You’ll Wish You Fixed Sooner

5 Mistakes to Avoid in B2B Social Media Marketing

In many aspects, social media has changed the way we live. We go to a new restaurant based on positive online reviews, interact with friends without the constraints of time or location, and can access a worldwide audience like never before. Here are a few statistics to consider: The internet has 3.17 billion users and… Continue reading 5 Mistakes to Avoid in B2B Social Media Marketing