6 Super Easy SEO Tips and Tricks For Beginners

You want to rank on the first page of Google and you have heard that SEO helps. But you don’t know where or how to start?  You are in the right place – I’m here to help.   Search engine optimisation or SEO is a core element of the digital marketing mix. As marketers we… Continue reading 6 Super Easy SEO Tips and Tricks For Beginners

Top Digital Marketing Conferences of 2017

2017 promises to be a big year for digital marketing. From social media to PPC and all things in between, digital marketing is ever-growing and shifting. Stay up on the trends and changes by attending one of these top digital marketing conferences of 2017. MozCon Tickets Focus: Digital Marketing – multifaceted Location: Seattle, WA Venue:… Continue reading Top Digital Marketing Conferences of 2017

10 Mistakes that B2B Companies Make that Kill Your SEO Program

You’re a B2B business and you want to build your brand, thought leadership & ultimately drive some leads online. Then some kid out of college or over paid consultant told you the answer to all your problems is SEO. So you found some keywords, wrote some content and your traffic graph looks like this: Trust… Continue reading 10 Mistakes that B2B Companies Make that Kill Your SEO Program

Need a Website Redesign without loss ranking? Answer These Questions To Find Out

Do you believe your company is in need of a website redesign that better represents your business and works like a salesperson for you? A website should be user-focused, tell your story, function effectively, and grow your business. Most of all it should work as your digital sales person and take your users through a… Continue reading Need a Website Redesign without loss ranking? Answer These Questions To Find Out

Search Engine Friendly vs. Search Engine Optimized: Let’s Discuss

Surely a site that is search engine friendly is, in fact, search engine optimized. And vice versa. Right? Not so fast. We have reservations making this claim and encourage our clients and partners to avoid thinking of these concepts as interchangeable. Most often, we move through these conversations when performing Launch Support and/or our Technical… Continue reading Search Engine Friendly vs. Search Engine Optimized: Let’s Discuss

How to Track Facebook Ads in Google Analytics

We’re a small digital marketing team at Klipfolio, which means we have to focus on staying lean while growing traffic and leads for the business. Of course effectively advertising on Facebook has long been on our minds, and over the past few months we gave it our best shot (Inbound.org even featured how we did… Continue reading How to Track Facebook Ads in Google Analytics