What Is The Difference Between SEO and PPC?

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click). This is also the reason why you may sometimes see the terms organic… Continue reading What Is The Difference Between SEO and PPC?

How to Increase Blog Traffic with Facebook and Instagram

Here at Volume Nine, we try out best to live healthily (though we all enjoy the occasional pizza lunch). So when Vitamin World – a wellness and nutritional supplement company – approached us to boost their website traffic through social media content amplification, we jumped at the opportunity. The Goals The three goals that aligned… Continue reading How to Increase Blog Traffic with Facebook and Instagram

How to Choose the Right Hashtags When Promoting Blog Content

Writing and promoting blog posts is an essential part of any inbound marketing strategy. Without content, you won’t attract visits from search. And without promoting, you won’t gain the traction you need for your post to shine. But how do you promote the content after all? How do you determine the messaging to use for… Continue reading How to Choose the Right Hashtags When Promoting Blog Content

How to Find Competitors’ Keywords?

Performing competitor keyword research is one of the best ways to boost your search optimization game. If you can figure out your competitor’s keywords, you can use that insight to guide your own SEO strategy and potentially gain a competitive edge in the search results. What is Competitor Keyword Research? When we talk about a… Continue reading How to Find Competitors’ Keywords?

6 Super Easy SEO Tips and Tricks For Beginners

You want to rank on the first page of Google and you have heard that SEO helps. But you don’t know where or how to start?  You are in the right place – I’m here to help.   Search engine optimisation or SEO is a core element of the digital marketing mix. As marketers we… Continue reading 6 Super Easy SEO Tips and Tricks For Beginners

Top Digital Marketing Conferences of 2017

2017 promises to be a big year for digital marketing. From social media to PPC and all things in between, digital marketing is ever-growing and shifting. Stay up on the trends and changes by attending one of these top digital marketing conferences of 2017. MozCon Tickets Focus: Digital Marketing – multifaceted Location: Seattle, WA Venue:… Continue reading Top Digital Marketing Conferences of 2017

10 Mistakes that B2B Companies Make that Kill Your SEO Program

You’re a B2B business and you want to build your brand, thought leadership & ultimately drive some leads online. Then some kid out of college or over paid consultant told you the answer to all your problems is SEO. So you found some keywords, wrote some content and your traffic graph looks like this: Trust… Continue reading 10 Mistakes that B2B Companies Make that Kill Your SEO Program