It’s 2017; millennials are now the highest-spending generation. Travel organizations need to capture this group’s attention in order to capture their business. And while blindly arriving at a destination and winging it used to be the norm, Millennials are interested in authentic travel experiences; ones that typically require some research and digging. So being able… Continue reading 5 Ways to Boost Travel Marketing with Content
There are countless KPIs to measure when determining content marketing success. Social shares, traffic, time on page, and conversion assistance all play a part in figuring out whether your content strategy is working.
By now you know that — technical details aside — SEO is not separate from content marketing; it’s an integrated aspect of content marketing. Optimizing your content for search engines is part of your craft and a skill you can strengthen with practice. But even when you rank well for search terms your audience uses,… Continue reading 5 Content Optimization Mistakes You’ll Wish You Fixed Sooner
As 2016 winds down, many of us are looking towards 2017 wondering what we can do to take our blogs to the next level. Will next year be the year we finally: