6 Super Easy SEO Tips and Tricks For Beginners

You want to rank on the first page of Google and you have heard that SEO helps. But you don’t know where or how to start? 
You are in the right place – I’m here to help.
 
Search engine optimisation or SEO is a core element of the digital marketing mix. As marketers we use many techniques to achieve first page rankings in search engines.
 
But in this blog, I will share 6 SEO tips and tricks you can use to optimise your website to achieve first page rankings.

What SEO Tips and Tricks will I share?

To keep it simple, I will share my best SEO tips and tricks for on-page optimisation. This will help you improve every single page of your website to rank better in search engines.
 
I have summarised it all into a visually compelling PDF for you to download.
6 SEO Tips and Tricks Download
Before I tell you the recipe for a perfectly SEO optimised web page. Let’s start with some definitions so you’re on the right track from the get-go.

What is search engine optimisation?

There are many definitions of SEO out there but I like how Moz define it:
 
“Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results”
 
This definition is simple and the goal of every SEO project is to increase qualified traffic through organic search.
 
SEO involves a three stage process:
  • Technical SEO
  • On-Page SEO
  • Off-Page SEO
 
It’s important to mention that SEO isn’t a set and forget technique. It is a long-term strategy that needs to constant work and improvements.
 
Search engines algorithm changes are rapid and you need to stay up to date.

What is On-Page SEO?

I mentioned my SEO tips and tricks are all about on-page optimisation. But what exactly does this mean?
 
Digital marketing institute summarise it up as:
 
“On-page SEO involves refining the content and structure of your website. In turn, it will be indexed and ranked by search engines using keywords, new content, meta tags and other site reports.”
 
Simply, it’s making sure all the elements you control on your website are easy for search engines to understand. But don’t compromise on user experience
 
Ok – Let’s reveal the 6 super easy SEO tips and tricks I promised!

1 – Page Title

Page title or title tag is the HTML element that names a page on your website. This page title is then displayed in search engine results pages (SERPs) as the clickable headline.

This headline is important for SEO and user experience. Writing a great headline is also crucial for social sharing. To write an effective page title there a several best practices you need to follow:

  1. Your page title must be unique. Two pages shouldn’t ever have the same title.
  2. Do your keyword research. Include high search volume, relevant keywords in your page titles.
  3. Aim for 65 characters or else search engines will cut off some of your title. This can confuse searchers.
  4. For structuring your page title it is best to lead with the keywords or phrase that you want the page to rank for. Followed by your brand name.

Ok, I’ll use this blog post as an example. In doing keyword research for an SEO related post I discovered “seo tips and tricks”. The keyword had decent search volume and low competition.

So I started out with this keyword and wrote the title tag. Here is an example from the SERPs:

seo tips and tricks example

2 – Meta Descriptions

Meta descriptions appear below the page title and describe the content of the page. They are not important for ranking in search engines. But they play a big role in getting high click-through-rates (CTR) in the SERPs.

A compelling and structured meta description will see a much higher CTR than auto generated meta descriptions. Random text from the page will appear if you don’t specify your meta description.

Best practices to follow with meta descriptions include:

  1. Compelling, unique copy.
  2. Avoid getting cut off and keep them under 160 characters.
  3. Make sure they include your focus keyword
  4. Include a call to action or value proposition for clicking through.

A perfect example from The Iconic and online clothing retailer. It describes what we will see when clicking through followed by “free shipping” value add.

seo tips and tricks example iconic

3 – URL Structure

URL structure is an important indicator to Google of relevancy. Make sure that you are defining your own URL structure and not letting it be auto generated.

But a simple rule to follow is the more readable for human beings the better. There are a few best practices to follow with URL structure:

  1. Contain the target keyword.
  2. Be short. Short URLs get a much higher CTR.
  3. Use hyphens (-) between words to make it easy to read.
  4. Use “breadcrumb structure”, which helps the user better understand the path and relevance.  For example, http://www.example.com/clothing/mens/t-shirts

While this example is an Ad and not SEO. MJ Bale still structures their URL very well showing us the logic of where we are clicking through to.

seo tips and tricks example MJ Bale

4 – Heading and image tags

To put it in plain terms, heading tags are different sized headings on a page. But in more technical HTML language they have a top-down hierarchy <h1> to <h6>.

Heading tags help Google and users understand the main content of the page. They will help you rank but aren’t a major factor. Best practices to follow:

  1. Only use one <h1> tag per page. If you use WordPress this is “Heading 1” in the drop down. And it’s similar with most content management systems.
  2. Avoid duplication of <h1> tags.
  3. Include your focus keyword.
  4. Use <h2> or <h3> to break up content.

See below the example from this blog post. My first heading is <h1> contains focus keyword, followed by <h2>.

seo tips and tricks example DMF

The other important tag is image alt tags. People with accessibility issues or computers that can’t load images. And in fact search engines. They need Image alt text because they can’t see they image.

Image alt text is a short description of what the image is. Best practice for image alt tags include:

  • Store images on your website in one place.
  • Give images a relevant filename.
  • Include the images and locations in XML sitemap (This is technical SEO, read more here)
  • Use descriptive short sentences. Contain keywords if possible.

Here is another example from this post:

Image alt text example

5 – Anchor Text

Anchor text is clickable hyperlinked text. This is often underlined and blue. Like this link to Digital Marketing Freak Homepage.

SEO-friendly anchor text is concise and relevant to the page you link to. Best practices you should follow:

  1. Be concise
  2. Don’t use click or click here
  3. Use keywords that describe that page you’re linking to.
  4. Don’t use too many links

Below is an example of an anchor text link – see Moz in orange.

anchor text example moz

6 – Page Content

The final SEO tips and tricks section for today. Page content is what your visitors are there for! Thus search engines rate it to be very important.

For SEO page content you should focus on two things. First, it must meet a demand to be great content. Second, it must be linkable meaning others find it so useful that they link to the content.

Best practices to follow:

  1. Quality content over quantity
  2. Longer form content ranks better (aim for at least 400 words).
  3. Content must be unique, search engines don’t rank duplicate content.
  4. Contain target keyword. But don’t keyword stuff – search engines are getting smarter and can interpret what content is about.

Summary

Well there it is my 6 super easy SEO tips and tricks – hope you enjoyed them. To run back through it real quick.

On-page SEO is optimising the web pages on your site with the goal to rank higher in SERPs. To do this we optimise the:

  • Page title
  • Meta description
  • URL
  • Heading and image tags
  • Anchor text
  • Page content

If you follow these seo tips and tricks you will be on your way to perfectly optimised web pages.

Remember SEO changes at lightning speeds so these tips could be outdated in a year’s time. I will be sure to update this blog if anything changes.

Be sure to subscribe to our newsletter to keep up to date on search engine news.

Tell me how your SEO efforts – what tactics are you using?

6 SEO Tips and Tricks Download

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