What SEO Tips and Tricks will I share?
What is search engine optimisation?
What is On-Page SEO?
1 – Page Title
Page title or title tag is the HTML element that names a page on your website. This page title is then displayed in search engine results pages (SERPs) as the clickable headline.
This headline is important for SEO and user experience. Writing a great headline is also crucial for social sharing. To write an effective page title there a several best practices you need to follow:
- Your page title must be unique. Two pages shouldn’t ever have the same title.
- Do your keyword research. Include high search volume, relevant keywords in your page titles.
- Aim for 65 characters or else search engines will cut off some of your title. This can confuse searchers.
- For structuring your page title it is best to lead with the keywords or phrase that you want the page to rank for. Followed by your brand name.
Ok, I’ll use this blog post as an example. In doing keyword research for an SEO related post I discovered “seo tips and tricks”. The keyword had decent search volume and low competition.
So I started out with this keyword and wrote the title tag. Here is an example from the SERPs:
2 – Meta Descriptions
Meta descriptions appear below the page title and describe the content of the page. They are not important for ranking in search engines. But they play a big role in getting high click-through-rates (CTR) in the SERPs.
A compelling and structured meta description will see a much higher CTR than auto generated meta descriptions. Random text from the page will appear if you don’t specify your meta description.
Best practices to follow with meta descriptions include:
- Compelling, unique copy.
- Avoid getting cut off and keep them under 160 characters.
- Make sure they include your focus keyword
- Include a call to action or value proposition for clicking through.
A perfect example from The Iconic and online clothing retailer. It describes what we will see when clicking through followed by “free shipping” value add.
3 – URL Structure
URL structure is an important indicator to Google of relevancy. Make sure that you are defining your own URL structure and not letting it be auto generated.
But a simple rule to follow is the more readable for human beings the better. There are a few best practices to follow with URL structure:
- Contain the target keyword.
- Be short. Short URLs get a much higher CTR.
- Use hyphens (-) between words to make it easy to read.
- Use “breadcrumb structure”, which helps the user better understand the path and relevance. For example, http://www.example.com/clothing/mens/t-shirts
While this example is an Ad and not SEO. MJ Bale still structures their URL very well showing us the logic of where we are clicking through to.
4 – Heading and image tags
To put it in plain terms, heading tags are different sized headings on a page. But in more technical HTML language they have a top-down hierarchy <h1> to <h6>.
Heading tags help Google and users understand the main content of the page. They will help you rank but aren’t a major factor. Best practices to follow:
- Only use one <h1> tag per page. If you use WordPress this is “Heading 1” in the drop down. And it’s similar with most content management systems.
- Avoid duplication of <h1> tags.
- Include your focus keyword.
- Use <h2> or <h3> to break up content.
See below the example from this blog post. My first heading is <h1> contains focus keyword, followed by <h2>.
The other important tag is image alt tags. People with accessibility issues or computers that can’t load images. And in fact search engines. They need Image alt text because they can’t see they image.
Image alt text is a short description of what the image is. Best practice for image alt tags include:
- Store images on your website in one place.
- Give images a relevant filename.
- Include the images and locations in XML sitemap (This is technical SEO, read more here)
- Use descriptive short sentences. Contain keywords if possible.
Here is another example from this post:
5 – Anchor Text
Anchor text is clickable hyperlinked text. This is often underlined and blue. Like this link to Digital Marketing Freak Homepage.
SEO-friendly anchor text is concise and relevant to the page you link to. Best practices you should follow:
- Be concise
- Don’t use click or click here
- Use keywords that describe that page you’re linking to.
- Don’t use too many links
Below is an example of an anchor text link – see Moz in orange.
6 – Page Content
The final SEO tips and tricks section for today. Page content is what your visitors are there for! Thus search engines rate it to be very important.
For SEO page content you should focus on two things. First, it must meet a demand to be great content. Second, it must be linkable meaning others find it so useful that they link to the content.
Best practices to follow:
- Quality content over quantity
- Longer form content ranks better (aim for at least 400 words).
- Content must be unique, search engines don’t rank duplicate content.
- Contain target keyword. But don’t keyword stuff – search engines are getting smarter and can interpret what content is about.
Well there it is my 6 super easy SEO tips and tricks – hope you enjoyed them. To run back through it real quick.
On-page SEO is optimising the web pages on your site with the goal to rank higher in SERPs. To do this we optimise the:
- Page title
- Meta description
- Heading and image tags
- Anchor text
- Page content
If you follow these seo tips and tricks you will be on your way to perfectly optimised web pages.
Remember SEO changes at lightning speeds so these tips could be outdated in a year’s time. I will be sure to update this blog if anything changes.
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Tell me how your SEO efforts – what tactics are you using?